koraput coffee featured in the journalist welcome kit, showcasing odisha’s farmers, local produce and indigenous strength before a global audience
NEW DELHI , GTNS ,SEPTEMBER 11, 2026 : Odisha’s Koraput coffee has received an international platform at the BRICS 2026 Summit, finding a place in the Journalist Welcome Kit prepared for media representatives attending the high-profile gathering in New Delhi.
The inclusion of Koraput coffee has brought renewed attention to Odisha’s emerging coffee-growing identity and the efforts of local farmers and producers to take indigenous products to wider markets.
The development is being seen as more than a promotional opportunity for coffee from Koraput. It puts the spotlight on the region’s agricultural potential, the contribution of rural communities and the growing recognition of Odisha-made products beyond the state.
Koraput, known for its distinctive highland climate and agricultural landscape, has gradually emerged as an important coffee-producing region. Its presence in a BRICS summit-related media kit provides a significant showcase for the product among journalists and visitors from India and abroad.
The initiative also reflects the broader emphasis on promoting locally produced goods and strengthening the visibility of Indian products in domestic and international markets.
For Odisha, the BRICS platform offers an opportunity to connect local production with a much larger global audience. The growing focus on “Made in Odisha” products could create new avenues for branding, investment and market access.
The appearance of Koraput coffee at the BRICS gathering carries a wider message: a product rooted in southern Odisha is now receiving visibility at one of the world’s major diplomatic and economic forums.
GTNS | NEW DELHI